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We are so excited to announce that on May 2, 2013 LG4W will be having an All-Day event in Taunton, MA! 

Jerel Benjamin and Joanie Winberg are experts in their field and plan to bring an interactive, power packed one day event that you will not want to miss!

If you are in the Taunton area or know anyone who is make sure to check out our website seminar page and get registered.

Click here to go to our seminar page:

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Dallas-based LeadershipGold4Women has launched a women's leadership training and development program, due to the wage gap and ever-increasing societal pressures that women "have it all."

Seeing the opportunity to fill corporate diversity program requirements, LeadershipGold4Women takes a "built to order" approach to corporate coaching. The company hopes to foster women's leadership training in otherwise male-dominated industries and positions, and give women opportunities to grow in new territories.

LeadershipGold4Women also boasts a coaching staff trained by the best in the business, and presence in 19 countries. Their women's leadership training programs have produced results across a wide range of cultures and organizations, and in some cases provided a 400% return on investment.

About LeadershipGold4Women:

LeadershipGold4Women is a Dallas-based national company that provides customized women's leadership trainingfor women. The company was founded on the principle that coaching is an honor not to be taken lightly, and that core value has poured the foundation for a corporate culture of empowering women as leaders. A portion of LG4W's proceeds are donated to nonprofit organizations that benefit women. For more information, contact: 800.210.2601

Or visit http://www.leadershipgold4women.com

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Women today balance a lot of priorities: work, home, family, community involvement. It's tough out there for a woman! Perhaps the hardest part is making time for it all. And LeadershipGold4Women, a women's leadership training company, has five great tricks for keeping it all in line.

Tip #1: Mentally unload your to-do on paper.

When you feel overwhelmed, take a minute to write down literally everything you have to get done, for both your personal and professional life. This will help you achieve two things. first, by acknowledging that both facets of your life require your attention, you can relieve the pressure of feeling like you have to hide one from the other. Second, it helps you physically see how much you're balancing, and consequently how much isn't getting finished.

Tip #2: Prioritize realistically.

In women's leadership training, we remind women constantly that the capacity to accomplish does have one simple limitation: the number of hours in the day. You can't function sustainably if you think you can do everything today. Take your list, and categorize it into three areas: what must get done by a hard deadline, what must get done at some point, and what can wait until the important stuff is finished. Then...

Tip #3: Keep it all in an anywhere/any time planner.

For most people, this is their phone. But some do better with a notepad, or a binder, or a laptop. Whatever the case may be, use a system that not only works for you, but that you can access any time. This will keep you on track, focused, and constantly achieving your goals.

Tip #4: Challenge your challengers.

Learning how to challenge someone or something that interrupts your schedule is very difficult, but necessary. At our women's leadership training events, we teach women to communicate their needs before a conflict can interrupt. For example, if a friendly coworker stops by to chat casually, but you are scheduled to be working on a project, speak up! Ask if you can speak another time, or if you could catch up with her via e-mail, and explain it's not personal, it's just very important that you finish your work first.

Tip #5: Say, "No," and mean it.

Your have planned your week to a "T," and your boss asks you to drop everything to sit in on a meeting and take notes. But you know that by the end of the day, you have to finish a report for him, and you've allotted the next two hours to be working on that report. Say no! Tell him you'd love to help, but that his earlier request for that report will require your focus during that meeting, and you don't want to fail to meet his expectations.

Need more tips for how to make it all work? Contact LeadershipGold4Women to learn more.

About LeadershipGold4Women:

LeadershipGold4Women is a Dallas-based national company that provides customized women's leadership trainingfor women. The company was founded on the principle that coaching is an honor not to be taken lightly, and that core value has poured the foundation for a corporate culture of empowering women as leaders. A portion of LG4W's proceeds are donated to nonprofit organizations that benefit women. 

Lauren Miller


 











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Executive business coaching often encompasses a myriad of topics; time management, efficiency, communication, and strategy are particularly popular. One of the hot topics, in particular, is marketing. Companies like LeadershipGold4Women teach businesses how to master business, and in order for a business to remain sustainable, it has to be making smart decisions about marketing.

But all too often, companies make missteps when it comes to marketing, resulting in wasted budget, time, and ultimately profitability. How can companies avoid these pitfalls? LeadershipGold4Women explains.

1. Never forget that people are not stupid. Despite reality television stars doing their best to dissuade this idea, the fact of the matter is that people are a lot more intelligent than marketing departments give them credit for. Whether a business is attempting to gain indirect promotion through nonprofit involvement, or running a risk-free trial to attempt to gain customers without divluging the infamous "catch," most people are savvy enough about marketing to know when a company is being sneaky. The result? The well-meaning company attempting to fool their clients into buying develops a bad reputation for being less-than-honest about its intentions. To avoid this, try using a direct approach with the client base, like acknowledging the pain points that are typically swept under the rug. Such was the case when a certain cough syrup company launched a campaign under the premise of, "We know it tastes awful, but it works."

2. Don't allow any marketing spend, no matter how small, if no one has bothered to plan the follow-up ahead of time. Executive business coaching company LeadershipGold4Women uses one rule regarding this matter: no marketing money will ever be spent unless the follow-up is highly scripted and calendared in advance. How many times has a company spent well over six figures to engage in an international trade show, only to go home and sit around for the phone to ring? Even a highly-effective marketing campaign can be rendered completely useless if there is no plan in place to follow up on it, because consumers are bombarded with marketing every day. Regardless of how much a consumer may need a prduct or service, simply having made an impression is not enough to get the job done. Whether it is something as simple as scheduling a post-campaign follow-up postcard drop, or delegating each sales rep to call a portion of the campaign's leads, every marketing effort has to have one outcome in mind: results. If a company does not plan for results, it will not achieve them.

3. Avoid putting all the eggs in one basket. When a company focuses on one particular marketing effort at the exclusion of all others, it commits the cardinal sin of business: assumption. A business cannot afford to make the assumption that a potential customer base will respond to one specific campaign, simply because it's "a really good one." Diversification gives companies the ability to reach different types of clients using different media. Even if the message is the same across the board, it is critically important to create multiple impressions in multiple forms. The biggest offender here? Believe it or not, this is usually a common mistake of marketing and advertising firms!

If you need help working through marketing, or are interested in learning more about executive business coaching, contact LeadershipGold4Women.

About LeadershipGold4Women:

LeadershipGold4Women is a Dallas-based national company that provides customized executive business coaching for women and the companies that employ them. The company was founded on the principle that coaching is an honor not to be taken lightly, and that core value has poured the foundation for a corporate culture of empowering women as leaders. A portion of LG4W's proceeds are donated to nonprofit organizations that benefit women. For more information, contact:

Lauren Miller

800.210.2601

Or visit http://www.leadershipgold4women.com.

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